Twitter recently introduced a brand-new logo, replacing its iconic blue bird with a simple X as part of its efforts to rebrand. The new logo features a white X on a sleek black background.
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Twitter recently introduced a brand-new logo, replacing its iconic blue bird with a simple X as part of its efforts to rebrand. The new logo features a white X on a sleek black background.
The letter X has been on just about everything Musk has touched for the last two-plus decades. X.com was the original name for PayPal; it’s in his SpaceX company name; it’s in the name for the Tesla SUV; it anchors X.AI and his kid X Æ A-12; and he has said he wants to turn Twitter into “X, the everything app.” Now, he’s finally doing something with the X.com domain he bought back from PayPal in 2017.
X / Twitter CEO Linda Yaccarino will be on stage at this year’s Code Conference to discuss Twitter’s transformation into X, working alongside Elon Musk, and courting advertisers to the platform. Apply to attend Code here.
Finally rebranding the site will be the clearest declaration yet that this is no longer the same social network that it was before Musk purchased it last year. But it’s far from the only change in the Musk era of Twitter.
Most recently, Twitter said it would limit the number of DMs for non-paying users, a LinkedIn-like hiring feature showed up for verified organizations, and Musk said the site would soon let users post ”very long, complex articles.” The article feature seems to be called Articles but at one point was apparently called Notes — you know, the name for article site Substack’s Twitter clone, the debut of which, you may remember, was a little dramatic.
Tweets By Musk
As for what the new logo will look like, Musk pinned a GIF that was posted by Sawyer Merritt, a Twitter user who offered the logo, which he said was used for his discontinued podcast. Later, Musk said he was going with the “minimalist art deco” logo but would probably make changes to refine it later. Twitter CEO Linda Yaccarino then shared the logo as well, saying, “X is here! Let’s do this.” It’s now being used for Musk’s profile pic.
Conclusion
Mr. Musk had long said he might make the name change, but he hastened the process in a tweet early Sunday when he declared that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” He has said he hopes to turn Twitter into an “everything app” called X, which would encompass not only social networking but also banking and shopping.
Earlier on Monday, Mr. Musk also shared a photo of a giant X projected on Twitter’s San Francisco office building with the caption: “Our headquarters tonight.”
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